Who we are, and who Norman is

The Illustrated Bartender is cocktail culture for people who love a good bar and can't stand being talked down to in one. That's you.

Here's the whole world in two characters. Fritz runs the bar — he knows every drink, every technique, every reason the classics are classics, and he'll tell you with a dry smile and zero patience for nonsense. Norman is the other guy: entitled, confidently wrong, orders a 'dry martini' and complains it's not sweet. Fritz roasts Norman so you don't have to be him. Every joke lands on Norman. You're always in on it.

We're an animated show about doing this properly. More is coming — and the list hears about it first.